This week, Snoop Dogg dropped a historic announcement on the world: his new name is Snoop Lion, & now he’s a reggae star. VICE’s own Wilbert L. Cooper was there to chat up the crowd, meet the players, and burn trees with Snoop. Buy Snoop Lion’s single „La La La“ on iTunes here: Check out Snoop’s YouTube channel here: Watch „REINCARNATED“ (ft. Snoop Dogg): Official Documentary Trailer ** Subscribe to Noisey on YouTube to stay updated on our daily releases: Videos, daily editorial and more: Like Noisey on Facebook: Follow Noisey on Twitter: Read our tumblr: